About
Born Slippy is an innovative and forward-thinking company that was established in 2021 with a clear and impactful mission: to inspire the surf industry and its community through the power of curated content.
The company is dedicated to highlighting and showcasing individuals, brands, and organisations that are at the forefront of positive environmental practices, thereby fostering a culture of sustainability within the surf industry.
The surf industry, intrinsically connected to the health of our oceans, faces a unique set of environmental challenges. Born Slippy was founded on the recognition of these challenges and the desire to create a positive shift. By leveraging the power of storytelling and curated content, Born Slippy aims to enlighten and engage surfers—from weekend enthusiasts to hardcore wave riders—about the importance of making environmentally responsible choices.
Born Slippy's approach is multifaceted, focusing on brand development that aligns with its core values of ocean health and sustainability. The company operates with a clear and compelling brand purpose, promise, and action, which are articulated as follows:
- Purpose: Born Slippy exists to improve the health of the oceans.
- Promise: The company commits to inspiring people with better choices through its content.
- Action: Born Slippy actively showcases the positive environmental practices within the surf community.
The company's content platform is carefully designed to resonate with its diverse audience segments, ensuring that the message of environmental stewardship is spread widely and effectively. Born Slippy's strategy includes creating engaging social media and website content that goes #beyondthewave, taking a test-and-learn approach to build a community through content and partnerships.
In addition to its digital presence, Born Slippy also offers a range of products, such as clothing and homeware, that embody the company's ethos. These products serve as a medium to further spread the message of ocean conservation and to financially support the cause, with initiatives like the Born Slippy Candle ALGA, which donates a portion of its profits to ocean conservation efforts.
The company's founder, Charles Gadsdon, brings a wealth of experience in brand partnerships and strategies, having worked with some of the largest brands in the world. This background is instrumental in shaping Born Slippy's unique approach to inspiring positive change within the surf industry and community.
Born Slippy is not just a company but a movement that seeks to unite the surf community around the vital cause of ocean health. Through curated content, community engagement, and a commitment to showcasing environmental pioneers, Born Slippy is making waves in the surf industry and beyond, driving positive environmental practices and fostering a sustainable future for our oceans.